WHAT GUESTS EXPECT IN A HOTEL ROOM

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<h1 class=”hh1″>What Guests Expect In A Hotel Room? </h1>
<p class=”main-text”>Many people visit a hotel each and every year, whether it be for work or pleasure, there are certain criteria which most hotels should meet. Here at King Of Cotton, we conducted a survey based on 529 respondents in the UK.<br />
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We asked <strong class=”bold-text”>”What Matters Most To You As A Hotel Guest?” </strong></p></div></div>
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<div class=”div-block _1″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider1.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider1-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider1-p-800.png 800w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider1.png 884w” sizes=”(max-width: 884px) 100vw, (max-width: 991px) 884px, 684px” alt=”” class=”image-6″ />
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<div class=”column _1 w-col w-col-4″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon1.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon1-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon1.png 600w” sizes=”150px” alt=”” class=”image-2″ />
<div class=”factor _1″>Complimentary Hotel Toiletries</div></div>
<div class=”column w-col w-col-4″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon2.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon2-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon2.png 600w” sizes=”150px” alt=”” class=”image-2″ />
<div class=”factor”>Food, Beverage &amp; Room Service</div></div>
<div class=”column _1 _2 w-col w-col-4″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon3.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon3-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon3.png 600w” sizes=”150px” alt=”” class=”image-2″ />
<div class=”factor _1″>Comfortable Beds &amp; Bed Linen.</div></div></div>
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<div class=”column w-col w-col-4″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon4.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon4-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon4.png 600w” sizes=”150px” alt=”” class=”image-2″ />
<div class=”factor”>Electricals</div></div>
<div class=”column _1 w-col w-col-4″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon5.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon5-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon5.png 600w” sizes=”150px” alt=”” class=”image-2″ />
<div class=”factor _1″>Complimentary Wifi</div></div>
<div class=”column w-col w-col-4″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon6.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon6-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon6.png 600w” sizes=”150px” alt=”” class=”image-2″ />
<div class=”factor”>Safety &amp; Security</div></div></div>
<p class=”main-text black”><strong class=”bold-text-2″>Besides the more important basic requirements such as cleanliness, adequate customer service, reasonable check in/check out, we wanted to know what matters most to the public.</strong></p></div></div>
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<div class=”div-block _2″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider2.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider2-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider2-p-800.png 800w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider2.png 884w” sizes=”(max-width: 884px) 100vw, (max-width: 991px) 884px, 684px” alt=”” class=”image-5″ /><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon3.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon3-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon3.png 600w” sizes=”75px” alt=”” class=”image-4″ />
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<h2 class=”hh2″>comfortable bed and bed linen</h2></div>
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<p class=”main-text”>It comes as no surprise that the highest percentage and the most popular part to a hotel room was a <strong class=”bold-text-4″>comfortable bed and bed linen</strong>. Whether you are staying in a hotel for one night or seven nights, each nights sleep should be satisfactory, comfortable and in some cases the best night’s sleep anyone has ever had. 49% of UK participants decided that a comfortable bed and bed linen outweighs the other popular choices such as hotel toiletries, electricals and even room service. Comfortable bedding could be achieved by choosing one of the most luxurious materials such as <a href=”https://www.kingofcotton.com/section.php/6/1/egyptian_cotton_bedlinen” target=”_blank” class=”link-2″>Egyptian cotton bed linen</a> and a decent <a href=”https://www.kingofcotton.com/section.php/68/1/hotel_beds” target=”_blank” class=”link”>hotel quality bed</a>.</p></div></div></div>
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<div class=”div-block _3″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider3.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider3-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider3-p-800.png 800w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider3.png 884w” sizes=”(max-width: 884px) 100vw, (max-width: 991px) 884px, 684px” alt=”” class=”image-5″ /><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon6.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon6-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon6.png 600w” sizes=”75px” alt=”” class=”image-4″ />
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<h2 class=”hh2 white”>Safety and security</h2></div>
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<p class=”main-text black”>21.9% of UK participants chose safety and security as the most important element to their hotel room, making it the second most important overall. <strong class=”bold-text-3″>Safety and security</strong> may be important for those who have valuables in their room, such as money and laptops. Hotel safety can be achieved with 24 hour customer service, a door person, properly fitted door and window locks and even a room safe.</p></div></div></div>
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<div class=”div-block _2″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4-p-800.png 800w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4.png 884w” sizes=”(max-width: 884px) 100vw, (max-width: 991px) 884px, 684px” alt=”” class=”image-5″ /><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon5.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon5-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon5.png 600w” sizes=”75px” alt=”” class=”image-4″ />
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<h2 class=”hh2″>complimentary Wifi</h2></div>
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<p class=”main-text”>The third most popular option was <strong class=”bold-text-8″>complimentary Wifi</strong>, which clearly tells us either the British public are hardworking and on business trips or that in today’s society we are constantly glued to our phones and no Wifi is a crime against humanity. Although it was the third most popular to the UK respondents, it was only selected by 12.6%.</p></div></div></div>
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<h2 class=”hh2 white”>food, beverage and room service</h2></div>
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<p class=”main-text black”>10.6% of UK participants selected <strong class=”bold-text-7″>food, beverage and room service</strong> as the most important element to their hotel room. Although many hotels may not offer room service, complimentary items such as tea, coffee and biscuits can go a long way. When choosing a hotel, guests may prioritise hotels over one another based on whether they offer room service.<br />
</p></div></div></div>
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<div class=”div-block _2″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4-p-800.png 800w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4.png 884w” sizes=”(max-width: 884px) 100vw, (max-width: 991px) 884px, 684px” alt=”” class=”image-5″ /><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon4.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon4-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon4.png 600w” sizes=”75px” alt=”” class=”image-4″ />
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<h2 class=”hh2″>Electricals</h2></div>
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<p class=”main-text”>The second from last and may we add – a close contender, was electricals. <strong class=”bold-text-6″>Electricals such as irons and hairdryers</strong> seem to be less important to UK participants since only 3.6% chose this as their priority hotel room essential. This may lead us to believe that more and more guests are bringing their own electricals and in fact prefer to do so.</p></div></div></div>
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<div class=”div-block _3″><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider3.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider3-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider3-p-800.png 800w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider3.png 884w” sizes=”(max-width: 884px) 100vw, (max-width: 991px) 884px, 684px” alt=”” class=”image-5″ /><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon1.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon1-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Icon1.png 600w” sizes=”75px” alt=”” class=”image-4″ />
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<h2 class=”hh2 white”>complimentary hotel toiletries</h2></div>
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<p class=”main-text black”>Last but not least, 2.3% of UK participants chose <strong class=”bold-text-5″>complimentary hotel toiletries </strong>as the most important element to their hotel room. Although this option was the least popular, we believe that if the question was changed and instead we asked “do you appreciate the complimentary hotel toiletries” we would likely see over 90% of UK participants say yes. Complimentary hotel toiletries often come in the form of shampoo, conditioner and shower/bath gel. These can be taken home and often come personalised to the hotels brand so you can keep as a memento.<br />
</p></div></div></div>
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<div class=”div-block”><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4-p-800.png 800w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider4.png 884w” sizes=”(max-width: 884px) 100vw, (max-width: 991px) 884px, 684px” alt=”” class=”image-5 _1″ />
<p class=”main-text”>After looking at the general results, we wanted to dive in deep and look at whether gender and age varied between each hotel room essential. <strong>Here are some of our findings: </strong></p><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider1.png” srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider1-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider1-p-800.png 800w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Divider1.png 884w” sizes=”(max-width: 884px) 100vw, (max-width: 991px) 884px, 684px” alt=”” class=”image-5 _1″ />
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<div class=”factor _1 _2″><strong class=”bold-text-11″>18 – 24 Years</strong></div>
<p class=”main-text sub”>The most popular choice for the 18-24 year old age group was surprisingly the food, beverages and room service option. <br />
</p></div>
<div class=”column sub1 w-col w-col-4″>
<div class=”factor _2″><strong class=”bold-text-10″>25 – 34 Years</strong></div>
<p class=”main-text sub”>25 to 34 year olds contributed to the majority of the complimentary hotel toiletries percentage. <br />
</p></div>
<div class=”column _1 sub2 w-col w-col-4″>
<div class=”factor _1 _2″><strong class=”bold-text-9″>35 – 44 Years</strong></div>
<p class=”main-text sub”>The complimentary wifi option was most popular for the 35-44 age range. <br />
</p></div></div>
<div class=”columns-2 w-row”>
<div class=”column sub4 w-col w-col-4″>
<div class=”factor _2″><strong class=”bold-text-12″>45 – 54 Years</strong></div>
<p class=”main-text sub”>The 45 to 55 was one of the most interesting age group as 0% chose the complimentary hotel toiletries option, however they did contribute to most of the comfortablebed and bed linen option. <br />
</p></div>
<div class=”column _1 sub3 w-col w-col-4″>
<div class=”factor _1 _2″><strong class=”bold-text-13″>55 – 64 Years</strong></div>
<p class=”main-text sub”>The 55 to 64 age range was also an interesting group as it was a close call between comfortable bed &amp; bed linen and safety &amp; security. <br />
</p></div>
<div class=”column w-col w-col-4″>
<div class=”factor _2″><strong class=”bold-text-14″>65+ Years</strong></div>
<p class=”main-text sub”>The 65+ age range took us my surprise, in which the food, beverages and room service was the most popular option selected by this age group. With 15.5% being the most popular, only 13.7% chose comfortable bed and 14% choosing safety &amp; security.<br />
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<h2 class=”hh2″>Key Information</h2></div><a href=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Infographic_New.png” target=”_blank” class=”w-inline-block”><img src=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Infographic_New.png” width=”845″ srcset=”https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Infographic_New-p-500.png 500w, https://d88af436618eb577b5e2-f01cec007b719b5f79502bffd63464ad.ssl.cf3.rackcdn.com/14march2018/kingofcotton/Infographic_New.png 684w” sizes=”(max-width: 991px) 100vw, 684px” alt=”” class=”image-3″ /></a></div></div>
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<p class=”main-text black”>This research has allowed us to take a look at what really makes or breaks a hotel room for many UK hotel goers. It has also allowed us to break down and address the stereotypes of the idea that younger people prioritise Wifi and an older age range preferring a comfortable bed. Whether you are travelling for business, or love to get away for the weekend, your hotel choice may be determined by a number of different factors. However, hotels don’t just have to be that place of escape when you could turn your own bedroom into a luxury space. If you love staying in hotels but want that hotel quality feel at home, why not invest in <a href=”https://www.kingofcotton.com/section.php/18/1/towels___bathmats” target=”_blank” class=”link-4″>Egyptian cotton towels</a>, <a href=”https://www.kingofcotton.com/section.php/59/1/bathrobes” target=”_blank” class=”link-3″>cotton bathrobes</a> and even some <a href=”https://www.kingofcotton.com/section.php/93/1/slippers” target=”_blank” class=”link-5″>cotton &amp; spa slippers</a>.<br />
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